Visit Winchester Partnership & Marketing Programme 2024-25

The lead body for destination marketing and champion of the tourism industry in the Winchester district is the Tourism & Economy team at Winchester City Council. The team manage the Visit Winchester consumer-facing brand and support sustainable destination development and growth of the local visitor economy. As well as attracting visitors to Winchester district, the team work closely with local tourism and hospitality businesses to offer tailored support and guidance through a variety of channels.

Our Partnership & Marketing Programme offers businesses across the local visitor economy the chance to work more closely with the Visit Winchester team to shape and grow the local visitor economy. Our main aims are to raise awareness of the Winchester district and generate additional tourism visits and spend.

The rate card details the key elements and benefits of the various membership levels and highlights all of the benefits we’ve introduced as we continue to invest in our digital marketing activities to support your business.

Why you should advertise with us

Website listing

Our website receives over 38,000 users per month with an average of 111k page views.

We are currently working on a new website with Destination Core which will be launching in May. As a minimum your business website listing will include contact information, images, descriptive text and social media icons. There is also the opportunity to have enhanced benefits such as banners and dedicated blogs.

PR partnership, networking opportunities and marketing campaigns

Our platinum package gives access to our Discover Winchester meetings, where we’ll work with a PR consultant to shape upcoming marketing campaigns as well as the opportunity to be included in press itineraries and host journalists, influencers, and travel writers.

Silver partners and above are invited to the Attractions partnership, which continues to be a valuable meeting to discuss marketing opportunities, latest trends and sharing of best practices, and Meet in Winchester, where we will work together to promote Winchester district as an ideal location for meetings, conferences and events.

Bronze partners and above will be included in all relevant marketing campaigns which include blogs and social media plus you will be invited to join in with the Visit Winchester 12 Days of Christmas (which reached over 24k impressions in 2023) and other competitions and giveaways.

Social Media

Our partners will receive dedicated and tailored mentions on the Visit Winchester social media channels which have over 20k combined followers. Platinum and gold members will be able to take advantage of a dedicated Facebook album and Instagram stories can be posted into a highlight.

After the success of our Instagram Collabs, we have increased the number of times this can be utilised. This is where you, as the original reel creator, can invite us (Visit Winchester) as a collaborator. When we accept the invitation, our username will be added to your reel and the reel will be shared with our followers. It will also appear on our profile, which increases the reach of your reel.

B2C E-newsletters

The monthly newsletters have an average open rate of 49%. There are opportunities for both included and additional featured stories (copy and image) and display adverts (artwork) to be included.

Other opportunities

The Visitor Information Centre was awarded VIC of the Year 2023 in the Beautiful South Tourism Awards and has several advertising options such as leaflet display, display screen and exhibition area, subject to membership level availability.

We also have poster display sites (Middle Brook Street, Guildhall and VIC window) for you to advertise your business in.

Download our rate card below which outlines the services and expertise we offer to continue to support the performance and growth of Winchester’s tourism partners from all sectors of the visitor economy across the whole of the district and beyond.